Tuesday, February 2, 2010

Use precise terms precisely

How you communicate in business can leave a lasting impression on your audience. Good communication is invisible -- rarely will anyone comment on it, becase "good communication" is what they expect.

But slip up, say something wrong, silly, or inappropriate, and they'll be talking and blogging about it. I recall at my first training job, a 21-year-old neophyte gave a speech about "ATM Machines -- Access to Money."

Someone stopped her after the talk to tell her that "ATM" stands for "Automatic Teller Machine."

During another memorable presentation, I listened as a client gave a speech about  the "Rock and Roll Museum in Seattle." The Rock & Roll Museum is in Mississippi (not to be confused with The Rock and Roll Hall of Fame in Cleveland), and the Experience Music Project is in Seattle.

Use precise terms precisely. Research your topic before you present.

Want to see some cute/funny malapropisms? Read here.

1 comment:

  1. Every where Communication Plays a very big role in every business Person's career. So they must excel with the Communicative skill. I too was very weak in Communicating. I learnt a course on how to develop that.

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